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Poggy /  
United Arrows & Sons
X SearchNDesign


“Tabi” style tennis trainer - The Bifida

United Arrows & Sons, the concept brand from Japanese fashion conglomerate United Arrows, and Italian full-service design studio, SearchNDesign presented a new sneaker design and exclusive sneaker collaboration.


Inspired by the “Tabi” style footwear that traces back to the Heian period almost 1200 years ago, the Bifida is a cutting-edge tennis shoe. It took inspiration from the past while striding boldly into the future. While Japanese culture has always had huge respect for its traditions, the country is also a world leader in fashion, street style and contemporary design.

When United Arrows & Sons started to scour the world for a new creative collaborator, their journey took them to Florence in 2016 where Creative Director Poggy met the SearchNDesign team during Pitti. There was an instant synergy between the two companies and the seed of a collaboration was sown.


SearchNDesign are an anonymous design collective working with some of today's coolest brands. They exist to take brand’s products to the next level and are behind some of the most iconic kicks of this era. Describing themselves as offering “Creative Intelligence”, the likes of Lardini, Fear of God, Greats, GRDS and Nick Wooster collaborative with SearchNDesign for their expertise and eye for awesomeness.

A very recognizable face representing Japanese fashion, the sartorially-inclined Poggy is often seen parading the streetstyle fashion circuits while he’s not spearheading UNITED ARROWS & SONS as its creative director. 2015 definitely brought Poggy’s name even higher up in the stratosphere of fashion.


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