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A spectacular retrospective of the profoundly influential photographer Rankin’s extraordinary thirty-year career on the cutting edge of fashion and pop culture. 

A photographer who defined the aesthetics and attitudes of the 1990s and 2000s, Rankin’s influence continues to be seen everywhere, from fashion editorials to cinematography, graphic design, and music videos for artists from Rita Ora to Miley Cyrus. 

Edited by the photographer himself, and drawing from thirty years of work, this is the first retrospective of Rankin’s full career in fashion photography. From early provocative portraiture in the late 1980s, through his founding with Jefferson Hack of the fashion bibles of the 1990s and 2000s, Dazed & Confused and AnOther Magazine, to his iconic monographs and bi-annual fashion and culture magazine Hunger and its pioneering digital platform, Hunger TV. Rankin’s work has defined the face of popular culture for generations. 

Presented in reverse chronology, with a nod to a continuing spirit of contradiction, Unfashionable moves from Rankin’s most iconic portraiture and documentary work through, his ground breaking fashion shoots, and back to his earliest Polaroids. With contributions from Rankin and several of his influences, peers, subjects, and admirers, this is the definitive look at one of the most profound influences on fashion and photography working today. 

Published by Rizzoli - October 2018

Curated by Rankin with contributions from collaborators from across his career; including Jefferson Hack, Katie Grand, Kate Moss and make-up artist Andrew Gallimore.


79 Pieces of Coverage 

1.31 bln online readership

8.93 mln offline Audience

2.05 mln monthly visitors

1.32 bln publication wide audience

33.7 mln offline readers reached

58.1K monthly Unique Users

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